Race fans are not like any other fans. Racing is not a strictly
spectator sport like baseball. Racing is a passion, it is a way of life, it
runs in the veins of fans and inspires loyalty to its supporters like
nothing else. Purchase decisions are effected daily by brand recognition
while shopping and the race fan shops with his or her sponsorship loyalty.
In fact race fans are so loyal they wear their drivers colours, logo’s,
and sponsors on the clothes they wear. No other advertising media fosters
that type of loyalty.
Race fans are of all age groups, all income levels and split almost evenly
between men and women.
Race marketing partnerships can be used to raise awareness in your
community.
Surprisingly being part of a team whether a challenge cup team or a race
team promotes cohesiveness and fosters a new found vigor amongst your
employees and customers.
Promotional marketing with us puts you into our promotional mix. We
send out flyers, we have a web site where you get listed, we promote you
with everything we do or say, and we even cross market between the partners
we work with. This is not simply a advertisement that is on a race car at
the track. It is a way of promoting your business through our representation
of your company. We place your name on our web site, in our advertizing, in
our promotional materials, on our hauler, on our uniforms as well as
mentioning your message in any conversations with regards to the race car.